Huobi Group’s US Strategic Partner HBUS Rebrands to Huobi
[ChainDD report] January 13 (ChainDD) HBUS, Huobi Group’s strategic partner in U.S., announced its retail trading platform HBUS.com will change the domain name to Huobi.com, and Huobi Global will remain its operation through the website HBG.com.
HBUS plans to offer 13 different cryptocurrencies in 35 pairs. The rebranding is deemed as the help for Huobi Group’s competition with Binance and Coinbase, the largest crypto exchange in U.S.
Since HBUS has the exclusive licensing agreement and cooperation with Huobi Group, the rebranding will narrow the distance between Huobi and retail traders in U.S., and bring HBUS more technical support to update its functions on stability and security. Huobi Group’s CEO Leon Li said the move makes his company closer to its plan of global expansion.